Rick Pullen of SmarterMarketingformula.com asked: the membership stuff sounds interesting, how d’you keep feeding interesting content?

It seemed like a great idea for a post and I have decided to reveal all here…

This is a question that I have been asked a lot recently. I think, reading between the lines that many consider that setting up a membership site is very complicated due to perceived content requirements – it has to be good – right.

It is my contention that if you are in business, then you already know a lot about your subject. You already have a lot of great content already in your possession. You just need to re-purpose what you have to a website.